When scrolling through Instagram you may see those random ads that have no correlation with your interest and just scroll over them. What you may not know is that your favorite celebrities are in a way advertising specific products and getting paid an absurd amount of money for including such a small product. For example, Selena Gomez posted a picture of her sipping out of a coke bottle through a straw and it received over 7 million likes… You may completely ignore the fact that she is advertising a certain brand/product and just like the photo because you are a fan of hers. The question about Transparency arises, many people are unaware of this brand advertising through social media outlets like Instagram and many people are now asking is it manipulating to the viewers of these hidden advertisements.
Is this strategy of celebrity advertising through social media, specifically Instagram posts, considered fair to the public? This is a controversial topic of discussion, and opinions vary. Some may not mind that they are constantly influenced by the celebrities they know and love, however, some believe that they are being manipulated to be drawn to these products. This idea also relates to the idea of product placement in TV shows and films, as many argue that making a script revolved solely around a brand is messing with artistic integrity. However you may view it , both company AND celebrity greatly benefit from these brand deals.
So what other celebrities are getting paid for simply posting a picture with “#ad” in their caption? Per sponsored post, Kylie Jenner makes $1 million dollars. This makes her the highest paid social media influencer, according to the 2018 Rich List by Hopper HQ. Michael Heller, CEO of digital marketing firm Talent Sources, claims that social-media posts now make a 25% contribution towards the Kardashian’s wealth. But Jenner and her Kardashian sisters aren’t the only ones making money off of sponsored posts. Checkout the YouTube video below to see who else makes hundreds off of one post.
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